Betty AI Glossary

The Betty AI Glossary gives you simple definitions of the terms you’ll run into if you’re working in customer support, sales, or business operations. Whether you’re talking AI, call routing, or customer experience, this glossary helps you cut through the jargon and stay on the same page with your team.

E

End-to-End Automation

The complete handling of a process, from first customer contact to resolution, without manual intervention, powered by AI.

Engagement Rate

A metric that shows how actively customers interact with communication campaigns (emails, calls, SMS, etc.). In voice AI, it reflects how often […]

Escalation

When an issue is passed from an AI agent to a human agent or to a higher-level support team for resolution.
Request a Callback